Back to Assists

Business Onboarding & Setup

Set Up Google Business Profile

Create a complete Google Business Profile so customers can find you on Google Search and Maps. Critical for local SEO and establishing trust online.

☰

Why Set Up Google Business Profile?

A Google Business Profile acts as your digital storefront across Google Search and Maps. When customers search for businesses like yours, Google highlights verified, well-maintained profiles first. A complete profile is free to set up and can significantly increase visibility, inbound leads, and credibility—especially for local and service-area businesses.

↓Step-by-Step Guide
  1. 1

    Visit Google Business Profile

    Go to business.google.com and sign in with your Google account. If you don't have one, create a free account first.
  2. 2

    Enter Your Business Name

    Enter your business name exactly as it should appear publicly. If Google already has a record of your business, select it from the suggestions. Otherwise, choose "Create a business with this name".
  3. 3

    Choose Your Business Category

    Select the category that best represents your business. This determines how Google matches your profile to user searches. You can add secondary categories later, but choose the most accurate primary category now.
  4. 4

    Add Your Business Location

    If customers visit your physical location, select "Yes" and enter your full address. If you operate as a service-area business, such as a contractor, consultant, or delivery-based service, specify that you don't serve customers at your business address.
  5. 5

    Set Your Service Area

    If you operate without a storefront, define the cities, zip codes, or regions you serve. Add multiple areas as needed. This ensures your business surfaces correctly in local proximity searches.
  6. 6

    Add Contact Information

    Provide your business phone number and website URL. These details enable direct calls, message requests, and site visits from your Google listing—key drivers of customer engagement.
  7. 7

    Verify Your Business

    Google will require verification to confirm you own or manage the business. Most businesses receive a physical postcard with a code, but some qualify for instant verification via phone, email, or video. Complete verification promptly to activate your public listing.
  8. 8

    Complete Your Profile

    Add your business hours, photos, services, and a concise business description. A complete profile ranks higher and increases conversions. Include at least 5–10 high-quality photos covering your space, team, work, or products.

Tips & Best Practices

  • •Maintain posting activity: Share updates, offers, events, or service highlights. Active profiles outperform inactive ones in local search ranking.
  • •Respond to all reviews: Thoughtful responses—even to negative reviews—signal credibility to customers and influence ranking signals.
  • •Use professional photos: High-quality imagery increases clicks, requests for directions, and website visits. Poor photos reduce trust.
  • •Keep hours accurate: Update holiday, seasonal, or emergency closures. Incorrect hours frustrate customers and negatively impact trust signals.

Need Help With Local SEO?

If you need support setting up your Google Business Profile, improving local search performance, or managing your online presence, we're here to help.

Contact Us